It also highlights a set of growing trends in healthtech. The presence of One Medical represents the rise of concierge medicine, an annual membership fee-based health care service that has been drawing primary care physicians away from traditional hospitals due to better pay and reliable hours. Many venture backed tech startups have ideas aimed at disrupting the sluggish and inefficient healthcare system in the U.S. To help hospitals reach more patients, digital health companies like CareMessage and Cadence have stepped in to cover outreach gaps in low-resource regions, and allow clinicians keep an eye on rural patients with chronic conditions remotely. On the other hand, influenced by celebrities, there is also an increasing demand for more luxury medical services that have not been traditionally standard, like getting whole body MRIs, provided by companies such as Prenuvo and Neko at a premium price.
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