How Tech Platforms Personalize Black Haircare Solutions

Black women, in particular, have struggled to find hair care products that best suit their needs. Raise your hand if you have a ton of purchases under their sink that don’t work. That’s because the shampoo, deep condition, or curl cream that works for your mother, sister, cousin, or BFF may not work for you. Platforms like Prose and OurX use technology and personalization to create better solutions for us. Read on to learn how they work.

Personalization is the Way to Healthy Hair

Prose offers personalized hair care solutions backed by science and innovation. They use advanced technology to create custom-made formulas and provide valuable resources like expert advice, hair care tips, and community stories in their Blog.

Helen Nwosu, VP of Social Impact at Prose, shares, “With every purchase, we provide educational materials on the products and ingredients so the consumer knows what our team selected for their formula and why.”

How to Use Prose:

1. Online Consultation: Visit the Prose website and complete an online consultation. This questionnaire will assess your hair type, texture, goals, and concerns.

2. Personalized Recommendations: Based on your consultation, Prose will recommend a customized set of hair care products, including shampoo, conditioner, and hair oil.

3. Product Customization: You can choose from a variety of options to further personalize your products, such as fragrance preferences or additional ingredients.

4. Order and Receive: Place your order and receive personalized products shipped directly to your home.

What You Get:

• Custom-Made Formulas: Prose creates unique formulas based on your hair needs, ensuring optimal results.

• Scientifically Validated Products: Benefit from products backed by rigorous clinical research.

• High-Quality Ingredients: Enjoy premium ingredients and cutting-edge formulations.

• Personalized Experience: Receive products with your name on the label, showcasing Prose’s commitment to understanding individuality.

• Ongoing Innovation: Stay up-to-date with the latest advancements in hair care through Prose’s continuous product development.

Popular Product:

The brand recently reimagined one of its products, the Prose Custom Hair Oil, a multitasking oil used to tame flyaways, smooth frizz, and seal in moisture. Use it as a pre-wash treatment, styling primer, or finishing touch. Add Prose’s Signature fragrance—vanilla, caramel, and musk notes ($48).

Culture Drives Community

Developed for the tightest textures, OurX offers personalized hair care solutions, expert guidance, and a supportive community. Users can connect with like-minded individuals, get one-on-one coaching, and quickly find textured hair professionals.

OurX goes beyond personalized products. OurX Founder Cecil Kurzman says, “The idea is to create an end-to-end solution designed to help people reach their hair goals, deliver personalization, expert guidance, and data-informed product development for the tightest textures.Their culturally relevant content and accessible team of experts help users navigate textured hair care and make informed decisions.OurX’s Hair Reset Program, a 75-day journey to healthier hair and scalp, requires an investment of $80 every two weeks. Many users report significant improvements after completing the program.

How to Use OurX:

1. Take the Hair Assessment: Start by completing the in-depth online hair assessment to receive personalized recommendations.

2. Explore Products: Discover a range of customized hair care products tailored to your needs.

3. Connect with the Community: Join OurX’s online community to connect with like-minded individuals, share experiences, and seek advice.

4. Consult with an Expert: Schedule a one-on-one consultation with a hair care expert for personalized guidance and recommendations.

5. Access Educational Resources: Explore the Education Tab on OurX’s website and social media for valuable hair care tips, trends, and expert advice.

What You Get:

• Personalized Hair Care: Receive products tailored to your unique hair type and goals.

• Expert Guidance: Receive personalized advice from their team of experts.

• Community Support: Connect with a supportive community of individuals with textured hair.

• Educational Resources: Stay informed about hair care trends and techniques.

Popular Product:

Pre-Cleanse Micro Oil, $38: This popular product detoxifies the scalp, removes buildup, and nourishes hair with omega acids and antioxidants.

How long will it take? Once your products have been shipped, they will arrive in five to seven business days (depending on the carrier).

As a haircare expert and self-proclaimed product snob, I’m impressed by Prose and OurX’s innovative approach to addressing industry gaps with science and wellness. Prose and OurX challenge the one-size-fits-all approach by offering personalized solutions and empowering consumers with data-driven information and support.