When Rachel Bowman first tried to bring lionfish to restaurants and grocery stores in the Florida Keys in 2012, it was a hard sell. “We weren’t getting that much money for them, and it took a little convincing,” says the commercial lionfish hunter. That’s because the invasive lionfish—flamboyant enough that Bowman likens it to a Mardi Gras drag queen—wasn’t traditionally on the menu. Native to the tropical waters of the Indo-Pacific, lionfish have infiltrated the western Atlantic, Caribbean, and Gulf of Mexico, where they have become a destructive invasive species ever since the first was recorded near Miami in 1985, likely after being released from the home aquarium trade. With few predators in these new habitats, a single fish can produce more than 2 million eggs a year. Studies have found that just one lionfish can reduce the replenishment of native fish populations on some reefs by nearly 80%.In 2016, Bowman sold the first lionfish to Whole Foods in South Florida. “That was the ground-breaker,” she says, “because if Whole Foods is promoting something, then people know it’s good. We went from $2 per lb. to $10 per lb. pretty much overnight.” Now, 10 years later, through Keys Fis...
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