The Rural Radiologist Who Already Exists

Health Policy Oct 5, 2026• By STEVEN GOODMAN The future of rural healthcare won’t be determined by how much money is invested. It will be determined by how wisely that money is used. That line gets nodded along to at every rural health conference, then quietly ignored the moment the conversation turns to solutions, because the solutions on offer are almost always capital solutions: build a wing, buy a scanner, recruit a specialist who will not, in fact, be recruited. I spent a career building infrastructure for GE Medical Systems, standing up systems for remote patient monitoring before “telehealth” was a word anyone used. The lesson that career taught me is one rural health policy still hasn’t absorbed: the expertise a small hospital needs is usually not missing. It’s just licensed in the wrong state. The Equipment Isn’t the Bottleneck Consider radiology, because it’s the clearest version of the problem. A critical access hospital in rural Wisconsin can afford a CT scanner. What it cannot afford, and cannot realistically recruit, is a subspecialist radiologist sitting in the building waiting to read scans that come in one or two at a time. That expertise exists — in large quantiti...